AN EXCITING, FUN-FILLED BRAND– Chickapig first launched as a grassroots board game in 2016 by game creator Brian Calhoun (of Rockbridge Guitar) and musician Dave Matthews.  Due to the game’s immediate broad appeal, original quirkiness and marketability, Chickapig quickly evolved into a full-fledged brand.  In addition to the game, a new children’s book, Little Joe Chickapig, will be released March 10 alongside a Chickapig plush toy; exclusively available in Target stores.

Break your flock of Chickapigs free while dodging opponents, hay bales, and an unruly pooping cow in this strategic board game.

Family-friendly game for 2 or 4 players. Works great with teams or as a party game. Takes 30 - 60 minutes to play.

EASY-TO-LEARN “Chickapig is better for kids than chess because it introduces chess-like thinking, but in a fun light-hearted way.” - Judah Brownstein, former 12th grade National Chess Champion

DEMOGRAPHICS for ages 8+. The game appeals to a wide range from children and their parents to millennials who play games in a group. The game has picked up a very steady following, spurring Chickapig Game-nights in local bars and Chickapig teams and tournaments at schools.